Folder page newspaper ads (DM) advantage a targeted: DM advertising direct advertising information will be passed to the real audience, with a strong selectivity and targeted advertising messages to other media in general can only be communicated to all audiences, and Regardless of whether the audience is the target object of the advertisement information. 2 lasted for a long time for a 30-second TV ad, its message in 30 seconds gone. DM advertising is significantly different, those who pass before a final decision can be repeatedly read direct mail advertising information, and use this as a reference to a detailed understanding of the performance indicators, make a purchase or give up until the final decision. 3 has a strong flexibility: DM ad can be in accordance with their specific situation to choose the size and layout of their own choice to determine the length and full-color or monochrome printing information in the form of advertising, advertisers only consider the relevant provisions of the postal sector and advertisers scale their advertising budget size. In addition, advertisers can arbitrarily create a variety of DM advertising, and more importantly, there is interaction. 4 can produce good advertising effect: DM advertisement is sent directly from the advertiser to the individual, and therefore advertisers before put into action, can refer to demographic factors and the geographic area affected by factors in selecting the object passed to ensure that maximize the advertising message is accepted by the mass object. Meanwhile, different from other media, those who pass after receiving DM advertising, can not wait to know its contents, without outside interference and move the heart to his care. Based on these two points, so the DM advertising than other media advertising can produce good advertising effect. 5 Low Cost: once only about once in newspapers, television and so on Media 1 / 3-1 / 5 about the price. 6 Free Read: Compared with other print media, DM single page has the advantage of free reading.