Bus body advertising: the only outdoor media formats can move to multi-faceted three-dimensional display advertising information dissemination, close contact with the consumer, advertising a large area, clear picture, effective communication distance, suitable for many types of product launches, high contact probability and stable contact frequency, strong geographic relevance, the mainstream media the lowest cost per thousand (CPM). (1.19 yuan), advertising strategies with the perfect relationship between consumers and advertising compact body. (99%), the highest recognition. Daily shuttle bus advertising in every corner of the city, is the highest contact rate, contact the most people, the most popular outdoor mature media. Bus advertising point line connected to the combination of mobile and stationary, 360-degree stereo transmission, everything and hit the target groups. Bus advertising to "bombing" of covering the whole city, but also to show off the image, capturing the "eyeball", can strongly support marketing activities under different policies and budgets. Bus car Kanban: BUSPOP media forms of media advertising on buses Location: inside the bus windows on both sides of the compartment above the media area: 100cm × 30cm × 6 blocks / per car rectangular plate appearance, show face mask to protect from transparent acrylic, safe and beautiful, effectively avoid screen damage. Advertising advantages: First, large audience base. Allegedly, theoretically bus mobile TV audience can reach 20,000 / day / car. Secondly, the audience receives high enthusiasm. Bus passengers can watch TV in the car at the same time, and because the process of boring ride, looking for TV programs will become more intense desire to break up the monotony. Third, the mandatory information dissemination. Through the double impact of visual and auditory, so passengers are under a strong media repression, forced to accept the status information, the benefit is to a high degree of dissemination of information, but the disadvantages are also obvious - some programs, especially in advertising, is very likely to cause Passengers resentment.